Do you run a business and harness the power of social media to get your name out there?  Do you watch for mentions, good and bad?  Well, this may help you keep track of those precious mentions, and reward your valuable customers.

My new pet-project (as yet unnamed) will allow you to feed in brand-specific keywords, then watch for people mentioning your keywords on twitter, auto-following those that are talking about you.  This may be a stand-alone script, or a dedicated site.  I will update when I have a bit more information.  Keep a lookout, it is on it’s way.